Quite simply, Krann Mailman is a newsletter to your customers, but sent via email.

And like any newsletter - it is only as good as its content, which needs to be USEFUL and RELEVANT to your prospective customers.

If it isn't useful or relevant to the person receiving it, then it is just junk!

What is the secret of successful email marketing campaigns using Krann MailMan?

The secret is 'Hard Work'!

Krann MailMan is fully-featured and a joy to use. Absolutely anyone can use Krann MailMan to create beautiful-looking, professionally-styled email newsletters to send to clients.

If those newsletters have handy tips, real news and special offers which the receiver (your customer) likes to read, then it will help your buisiness

Customers who aren't quite yet ready to buy are kept 'on board' via your newsletter. If they like what they read, they'll be less likely to drop you for someother company later.

Of course, no-one expects a newsletter to cast a magic spell over your customers, sending them to their telephone and calling you and making a purchase, shortly after reading it (though that can happen!)

What an email newsletter does do is more subtle and pervasive - it reminds your customers just who you are and what you do and in doing so, helps your company to figure in their next buying decision.

Keeping it Regular

If you can keep up a regualr stream of monthly newsletters, designed to appeal to your most profitable customers, then you will keep them 'on board' and encourage them to stick with you no matter what your competition is doing.

Marketing people call this 'CRM' or 'Customer Relationship Marketing' - it was a bit of a fad a few years ago - but it is very important to have chugging away in the background to keep your customers loyal to the brand.

The Virgin brand is just about the best at doing this. If Virgin ever launch a bank, we all have a pretty good idea what kind of bank it will be and how it will do business BEFORE it even exists! That's the power of CRM-driven brand awareness management!

You can do it too.

And if you can't find the time to do it, we can do it for you. Call Krann and we'll be happy to meet you for a free consultation.