It is sad to note that there are still a few urban myths regarding SEO. Some suggest that, in order to get high rankings, you need to spend a lot of money with a specialist SEO firm - and some of them claim to have a 'special relationship' with Google.

Don't believe these myths! Keep your money in your pocket!

If a salesman says they have a 'Special Relationship' with Google, then they are conning you!

As one commentator put it: "Internet Marketing is still like the wild west, with snake oil salesmen on every corner." 

Ask Google yourself - they'll tell you they don't have any special relationships with any SEO firms. Or read this article and you will spot the conmen from miles away - it is written by a firm with whom we have absolutely no connection - they just wrote a really good article on the subject.

Or simply go on Google and search for the phrase 'SEO cons' and learn all about every Search Engine Hustle there is - forewarned is forearmed!

Remember, these firms claim they have something special - but they are no more special than any of the get rich quick merchants who have been with us since the dawn of time.

The truth is you can't buck Google - Google owes its incredible success to its consistent ability to put the most useful, relevant websites at the top of the pile.

This means, if you want to get to the top of the pile, you have to create a useful, relevant website. The more useful and relevant, the better.

Armed with that information, you'll know which salesmen are trying to con you.